RARE MINT BILL GOLDBERG 5′ x 3′ WCW WWE HOF KEYSTONE LIGHT 2000 BANNER
BUY IT NOW – $90.00
Even though “Stone Cold” Steve Austin was the one bald-headed, ass-kicking, clad-in-all-black, wrestling icon of the late 90’s that’s better associated with guzzling down beer after beer, it seems like Goldberg was the only one who actually had an advertising deal with a beer company. I can’t recall Keystone Light infiltrating World Championship Wrestling in the same fashion that SURGE soda did, but it looks like the company did a TV spot with Goldberg along with releasing several promotional items as well:
Goldberg having a starring role in a “BITTER BEER FACE!!” ad couldn’t have timestamped this thing more perfectly.
In other material Keystone Light used Goldberg in, they actually photoshopped in a random gold WCW WRESTLING belt around his waist. You’d think that with the full partnership with Goldberg and WCW for these ads, they would’ve used a real title but I guess the Big Gold Belt might be more of a Natural Light kind of championship.

Full gallery of evidence of this Goldberg + Keystone Light partnership can be viewed below. Keep in mind that you get a majority of these items on eBay RIGHT NOW if you really want ’em. Definitely one of the weirder wrestling promotional items you could display in your wrestling room/shrine/cave, if you’re lucky enough to have one. It’s also worth noting the warning listed on every single one of these items:
“For more information on responsible drinking, visit wcw.com.”
I don’t know how pictures of Lance Storm or Mark Madden musings help people lower their alcohol intake, but WCW is there to help!
*BONUS*

![WCW eBay Find of the Day: JCP + NWA Danger Zone Calendar [1988]](https://wcwworldwide.com/wp-content/uploads/2023/08/dangerzone-banner-218x150.jpg)
![WCW eBay Find of the Day: NWA/WCW ROOS Shoes Catalog [1990]](https://wcwworldwide.com/wp-content/uploads/2023/01/Roos-wcw-banner-02-218x150.jpg)
![Full Magazine Scans: WCW Wrestling Wrap-Up [March 1990]](https://wcwworldwide.com/wp-content/uploads/2020/09/LexLugerBanner-218x150.png)
![Full Magazine Scans: NWA Wrestling Wrap-Up [May 1989]](https://wcwworldwide.com/wp-content/uploads/2020/07/eddie-missy-rick-banner-218x150.png)
![Full Magazine Scans: NWA Wrestling Wrap-Up [February 1990]](https://wcwworldwide.com/wp-content/uploads/2020/04/ZManBanner-218x150.png)
![Full Magazine Scans: WCW Magazine (Germany) [November 1994]](https://wcwworldwide.com/wp-content/uploads/2021/05/jeanpaul-banner-218x150.png)
![Full Magazine Scans: WCW Magazine [February 1994]](https://wcwworldwide.com/wp-content/uploads/2021/05/maxxpayne-banner-218x150.png)
![Full Magazine Scans: NJPW Magazine Special #82 [1992]](https://wcwworldwide.com/wp-content/uploads/2020/09/steinersbanner-218x150.png)


![Full Magazine Scans: WCW Magazine #55 [November 1999]](https://wcwworldwide.com/wp-content/uploads/2023/07/bret-hart-banner-218x150.jpg)


![Complete Collection of Valentine’s Day WCW/nWo Cards! [1998-2000]](https://wcwworldwide.com/wp-content/uploads/2021/02/ValentinesBanner-218x150.jpg)
![This Day in WCW History: WCW Signs Off Forever [2001]](https://wcwworldwide.com/wp-content/uploads/2019/03/wcwworldwidebanner02-218x150.png)
![Full Magazine Scans: DK Readers’ WCW Fit for the Title [2001]](https://wcwworldwide.com/wp-content/uploads/2018/10/Kidman-218x150.png)
![Full Magazine Scans: WCW Magazine #58 [February 2000]](https://wcwworldwide.com/wp-content/uploads/2018/09/VampImage-218x150.png)
![Full Magazine Scans: WCW Australia Tour Program [2000]](https://wcwworldwide.com/wp-content/uploads/2018/09/WCWTourBannerLogo-218x150.png)



![This Day in WCW History: The Final Episode of ‘WCW Monday Nitro’ Airs [2001]](https://wcwworldwide.com/wp-content/uploads/2017/03/McMahonIsSatanCover-218x150.jpg)




Hate on Keystone all you want but, this is cool. Cara White
still cool as shit
Beware of bitter beer face: https://media.giphy.com/media/AQP7lsnuCFmr6/giphy.gif
Coldberg
Austin usually had better taste in beer
Richard Gottfried look at the state of the belt Goldberg is wearing!
Plastic fantastic.
It’s no WCW Television Championship belt
The TV advert as well!
“Now that’s what I call a great rack! F’naar, f’naar!”
Did Chesney and Wolfe script that?!
Marc Bazeley Dusty Wolfe?
That poster in WCW down to the bone. Cheaper versions of everything pictured. I hate it but it’s true. Another gem was their deal with Church’s Chicken, as if they were as big as KFC