WCW eBay Find of the Day: Goldberg Keystone Light Promotional Banner [2000]

Fear the spear, drink more beer!

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RARE MINT BILL GOLDBERG 5′ x 3′ WCW WWE HOF KEYSTONE LIGHT 2000 BANNER
BUY IT NOW – $90.00

Even though “Stone Cold” Steve Austin was the one bald-headed, ass-kicking, clad-in-all-black, wrestling icon of the late 90’s that’s better associated with guzzling down beer after beer, it seems like Goldberg was the only one who actually had an advertising deal with a beer company. I can’t recall Keystone Light infiltrating World Championship Wrestling in the same fashion that SURGE soda did, but it looks like the company did a TV spot with Goldberg along with releasing several promotional items as well:

Goldberg having a starring role in a “BITTER BEER FACE!!” ad couldn’t have timestamped this thing more perfectly.

In other material Keystone Light used Goldberg in, they actually photoshopped in a random gold WCW WRESTLING belt around his waist. You’d think that with the full partnership with Goldberg and WCW for these ads, they would’ve used a real title but I guess the Big Gold Belt might be more of a Natural Light kind of championship.

Looks more like the belt He-Man uses to hold his underwear up. (Via BumWineBob.com)

Full gallery of evidence of this Goldberg + Keystone Light partnership can be viewed below. Keep in mind that you get a majority of these items on eBay RIGHT NOW if you really want ’em. Definitely one of the weirder wrestling promotional items you could display in your wrestling room/shrine/cave, if you’re lucky enough to have one. It’s also worth noting the warning listed on every single one of these items:

“For more information on responsible drinking, visit wcw.com.”

I don’t know how pictures of Lance Storm or Mark Madden musings help people lower their alcohol intake, but WCW is there to help!

*BONUS*

Steve Austin Meets Goldberg – WWE RAW [May 4th, 2003]

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Anonymous
Guest

Hate on Keystone all you want but, this is cool. Cara White

Anonymous
Guest

still cool as shit

Anonymous
Guest

Beware of bitter beer face:comment image

Anonymous
Guest

Coldberg

Anonymous
Guest

Austin usually had better taste in beer

Anonymous
Guest

Richard Gottfried look at the state of the belt Goldberg is wearing!

Anonymous
Guest

Plastic fantastic.

Anonymous
Guest

It’s no WCW Television Championship belt

Anonymous
Guest

The TV advert as well!

“Now that’s what I call a great rack! F’naar, f’naar!”

Did Chesney and Wolfe script that?!

Anonymous
Guest

Marc Bazeley Dusty Wolfe?

Anonymous
Guest

That poster in WCW down to the bone. Cheaper versions of everything pictured. I hate it but it’s true. Another gem was their deal with Church’s Chicken, as if they were as big as KFC